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Free Full Download Designing a Print Ad with Craig Smallish

Designing a Print Ad with Craig Smallish

Designing a Print Ad with Craig Smallish
Lynda – Designing a Print Ad with Craig Smallish
Beginner | 1h 40m | 826 MB | Project Files | Software used: Photoshop

A successful print ad campaign entices the reader visually, and then delivers on its promise with a compelling message.
This course details the process of constructing ad layouts for print—emphasizing the importance of visual hierarchy and how the power of composition can embolden your underlying campaign message. Using a client brief for the Landon Hotel brand, Craig Smallish explores three creative concepts and then takes the most successful concept through the complete development process, from obtaining reference material to refining the layouts. Along the way, you'll learn how to produce rough thumbnail sketches; select photos, illustrations, and typography for your design; and balance the contrast and placement of assets. Plus, learn tips for presenting your print ad campaign ideas to your clients.

Topics include:
Establishing the campaign message
Developing your first ad concepts
Creating thumbnail sketches
Choosing the best media to convey your message
Managing contrast in a composition
Refining ad layouts
Preparing a print ad presentation for clients

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